Job Overview:

We are looking for an experienced and driven 360 Marketing Account Manager with a blend of in-house and agency experience. The ideal candidate will bring 4-5 years of digital marketing expertise and a proven track record of managing multi-channel marketing campaigns, including social media, SEO, PPC, email marketing, and content creation. This role will play a key part in developing and executing end-to-end marketing strategies, ensuring seamless integration across digital and traditional platforms to deliver impactful results for our clients.

Key Responsibilities:

Campaign Management: Plan, execute, and monitor 360-degree marketing campaigns across digital channels (social media, email, search, display, content, and influencer marketing) to drive brand awareness, engagement, and lead generation.

Client Relationship Management: Serve as the primary point of contact for clients, understanding their needs, goals, and feedback to deliver tailored marketing strategies that align with their business objectives.

Cross-Functional Collaboration: Coordinate with internal teams (creative, content, design, and analytics) and external vendors/agencies to ensure campaigns are aligned with brand standards and executed effectively.

Content Development: Oversee the creation of digital content, ensuring it aligns with the client’s brand, engages the target audience, and meets performance metrics.

Performance Tracking & Reporting: Use analytics tools (Google Analytics, HubSpot, and social media insights) to measure the effectiveness of campaigns. Track KPIs, prepare monthly performance reports, and provide actionable insights to optimize future campaigns.

SEO & PPC Management: Develop and manage SEO strategies and paid media campaigns (Google Ads, social media ads) to boost visibility and reach. Conduct keyword research and competitive analysis to enhance online presence.

Budget Management: Work within specified budgets, track spending across channels, and provide regular budget reports to stakeholders.

Trend Analysis & Innovation: Stay up-to-date with the latest digital marketing trends, tools, and best practices, applying insights to enhance campaign strategies and achieve business objectives.

Client Presentations & Meetings: Prepare and deliver presentations and campaign updates to clients, demonstrating campaign ROI and recommending strategic adjustments.

Qualifications & Experience:

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field. Relevant certifications (e.g., Google Ads, Facebook Blueprint, HubSpot) are a plus.

Experience: 4-5 years of experience in digital marketing, with a combination of in-house and agency experience preferred.

Digital Marketing Skills:

Proven experience managing SEO, PPC, social media, email marketing, and content marketing campaigns.

Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms.

Strong grasp of web analytics tools (e.g., Google Analytics) and data interpretation.

Communication Skills: Excellent written and verbal communication skills for client-facing interactions and internal team collaboration.

Analytical & Problem-Solving Abilities: Strong analytical skills with the ability to interpret data, identify trends, and make strategic recommendations.

Project Management Skills: Proficiency in managing multiple campaigns and projects simultaneously, with attention to detail and timelines.

Adaptability & Creativity: Ability to adapt to evolving client needs and market trends, bringing fresh ideas to campaign strategies.

Team-Oriented: Ability to work effectively with cross-functional teams and manage external agency relationships.

Why Join Us?

Impactful Role: Drive significant marketing campaigns for top clients in a collaborative and dynamic environment.

Growth Opportunities: Work on a variety of projects and gain exposure to innovative digital marketing techniques.

Supportive Culture: Join a team that values creativity, collaboration, and continuous learning.